Immersive Ethnography and Digital Preservation of Buddhist Street Names: A Case Study of Jalan Berhala, Malaysia

Cynthia Lau Pui Shan, Chong Hwei Teeng, Ang Kok Yew, Ben Chun Chee, Yong Song Zhe & Ling Lloyd

Published : 30-6-2025

DOI : https://doi.org/10.62312/asw.ijach.13.9.2025

Abstract

Local history is reflected in street names. Street names are one factor that is frequently disregarded when measuring cultural indicators. This is because street names can serve as an additional source of localised religiously-based cultural data. Numerous streets in Malaysia bear names or teachings from Buddhism. This research attempts to archive the origins and history of the roads bearing Buddhist names to preserve national identity and cultural heritage- particularly Buddhism in the local context. Using both contemporary spatial practices and historical local narratives, this research also aims to establish a connection between historical land use and the present. Documenting the origins of these streets through narratives by settlers and prominent figures of authority would shed light on the cultural significance of Buddhism of the people and its territory.  Narratives will be documented in the form of 360° videos with supporting visuals of prominent Buddhist landmarks along the street. The methodology will adopt an ethnographic approach through digital archiving which is the emerging trend in new media research). The study site was conducted in Jalan Berhala, Brickfields, Kuala Lumpur Malaysia and it hopes to increase audience motivation and awareness of Buddhism culture through the benefits of new media technology.  The outcome of this research highlights a rich blend of cultural experiences emerging through narratives from residents and prominent heads of religion. Unity and religious harmony through participation of Wesak Day parade was significant to Jalan Berhala. This also suggests that digital humanities can play a crucial role in bridging the gap between traditional cultural practices and contemporary technological engagement.

Keywords : Jalan Berhala, Street Narratives, Malaysia Buddhism, Cultural Preservation, Technology Integration

Muat turun artikel penuh : 2289-5051_iJACH_Vol 13_Issue 9_Jun 2025